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AI and Automation · Ecommerce
AI customer service that handles volume around the clock
Ella Vari
Challenge
High enquiry volume around product questions, sizing and order status. The team could not staff live support for every peak.
What was built
An AI customer service agent connected to Ella Vari's commerce and support workflow, with escalation to the team for complex cases.
Approach
Attah Digital scoped enquiry types, built the agent with clear handoff rules and deployed it alongside existing support tools.
Technology
AI agent, ecommerce integrations, human escalation workflow
Outcomes
- Faster first responses on common enquiries
- Support team focused on exceptions and high-value conversations
- Agent running outside standard business hours